![]() ![]() You should create a few variations for each channel and utilize them over an extended period of time. Share your news on your preferred social networks and engage with any fans, followers or connections who show interest.Īlso, don’t consider this a “one and done” task. Information spreads quickly on social media. Adding an “as seen in” banner or thumbnail to your site is a must. Pro tip: Perhaps the biggest perk of being featured by a major outlet such as the Huffington Post or Forbes is the social currency that follows. Otherwise, you can use your blog as a host venue for the same type of announcement. If you have a press section, you’ll want to create and upload a press release about your placement. Your website is a living organism that should be updated frequently with company news. If you already have a regular newsletter in place, make the placement the lead story in your next edition. So turn your placement into an e-blast alerting your subscribers of the exciting news. Furthermore, Hubspot found that companies using email marketing generate 50 percent more sales-ready leads at a 33 percent lower cost. Here is a checklist for making sure you are properly extending the life of your PR hits.Īccording to the Direct Marketing Association, email marketing yields an average 4,300 percent return on investment. When you land a feature story, news mention, partnership or any other type of exposure, the first thing you’ll want to do is promote it through just about every channel you can think of in order to maximize the value and exposure of the hit. But once you’ve basked in the glory for a few minutes (okay, maybe even a day), there is plenty of leveraging to do. Should you still relish and celebrate a placement? Absolutely. The same concept still exists, but now, the hit is just the beginning. They worked tirelessly to negotiate and secure the opportunity, and once the placement went public, that was their cue to take a victory lap around the office. The Public Relations landscape has evolved rapidly with the emergence of digital marketing.įive or 10 years ago, a placement in a magazine or newspaper marked the peak of a PR person’s efforts. ![]()
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